the ipad launch

Great article by Stephen Fry for Time. Here is my favorite exchange from Fry speaking with Jonathon Ive, Senior VP of Industrial Design:

I put to designer Ive the matter of all the features that are missing from the iPad. “In many ways, it’s the things that are not there that we are most proud of,” he tells me. “For us, it is all about refining and refining until it seems like there’s nothing between the user and the content they are interacting with.”

April 1, 2010 at 8:01 am

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