In relaying his thoughts about Steve Jobs resignation, John Gruber writes the most poignant description of Apple’s corporate culture, and what I believe remains key to much of their success.

Apple’s products are replete with Apple-like features and details, embedded in Apple-like apps, running on Apple-like devices, which come packaged in Apple-like boxes, are promoted in Apple-like ads, and sold in Apple-like stores. The company is a fractal design. Simplicity, elegance, beauty, cleverness, humility. Directness. Truth. Zoom out enough and you can see that the same things that define Apple’s products apply to Apple as a whole. The company itself is Apple-like.

August 24, 2011 at 5:36 pm

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