Google is very diligent at parsing all the breadcrumb trails of my online existence. Lately however, I’ve been finding myself confronted with ads for goods and services I already own or use, and don’t help to be promoted over and over again.
Engagement and wedding band ads are no longer relevant, having already purchased from the very shops placing such ads. Google is smart enough to know I was looking for them, but not smart enough to know I’m not anymore.
Having received more emails from my bank recently, I’m now seeing ads to open accounts that I already carry.
Believe it or not, I don’t mind reasonable advertising. It’s been a small price to pay for the services I get online, but targeting me with ads for things I don’t need can’t be a good value for advertisers.