advertising gone right
As a follow up to my mention of the appalling ads in Wired’s RSS feed, I thought I’d take the opportunity to point out someone who has managed to get advertising on the web right — just right. Fusion Ads has the best ad platform I’ve seen on the web. Both their advertising and publishing partners create great things, and Fusion’s ad spots are a great way to discover them.
Our passion is to serve ads that are downright gorgeous, accepting only relevant advertisers of the highest calibre. We choose from among cream-of-the-crop publishers who exclusively show only a single ad per page.
Take a look back at the ds.ign.com homepage around the release of Lock’s Quest. It’s clear that not everyone adheres to this same ideal of advertising. Many sites out there have such distracting ads that the content is actually second-order.
I’ve discovered many services that I use quite regularly in Fusion Ads. In fact, I’m drafting this post in Simplenote right now, a Fusion-supported free iPhone and web app for writing/synchronizing text notes across devices. On various occasions I’ve refreshed Geek & Mild repeatedly just to see if there are new ads that might interest me. That’s a high mark for any advertiser, to create ads that draw customer attention. It seems the standard M.O. of advertisers is to force feed ad impressions.
Additionally, their new touch network has enabled developers to provide some very useful tools for the iPhone OS platform free of charge. I feel as though they’re adding value to my experience online, not taking away from it. Fusion Ads, good show.