Usage statistics are far from proportional to sales and activation statistics. iOS users use more WiFi, generate more web traffic, and even make Google more money than Android users. Even considering similar iOS and Android platform adoption.
Despite outperforming industry growth for more than 20 quarters, Macs still represent a tiny portion of the PC industry relative to the success of iOS. Yet anecdotally, easily more than half of the laptops I see being used “in the wild” are Macs. This would seem to suggest that Mac customers are using their computers far more than their Windows counterparts as well.
Apple is a leader in building devices that people use.